easyCredit / Pixelpark Performance / Publicis

Key Account Management for TeamBank AG

Responsible for Display campaigns and performance strategies (SEA, SEO, Display).

Reporting

Constantly optimization of the display and ad campaigns. Prepare and deliver reports to analyse and inform the in-house team and the client.

Campaign management

Primarily responsible for the budget and all campaigns. Planning, booking and control of the spring, autumn and all special campaigns, including focusing on the brand and / or performance.

Strategy and Design

Developing new strategies and campaigns with several publisher to achieve further analysis and optimization of the ads. Coordination of the design and timeline with agencies.

Scope

  • Advertisement
  • Branding
  • Strategy
  • Project management

Goals

  • Lead generation
  • Branding

Project Website