Account Manager for the customer Barclaycard (Barclays Bank PLC).
Re-launch of the complete German Visual Identity according to the UK guidelines.
Corporate Identity
Delivering new concepts, designs and part of the programming for the server www.barclaycard.de.
Marketing materials
Additional consulting and organisation of credit card design, mailings and promotion materials like flyer and display.
Application process in 1-2-3 steps / UX
Developing new strategies and campaigns for the loan division, focusing on the web application process. Simplification and optimisation – from 5 steps to 3 simple steps for better conversions
Advertising
Concepts and design of all landing-pages and advertising formats (affiliate banner) for all credit card products.
Scope
- CI Online / Offline for the German market
- Credit Card Design
- Application concept online
- Application offline materials
- Landingpages
- Ad Banner
Results
- more applications
- award for TV spots in UK
