BMW.com – User Analyst / UX Design

Project management

The initiation, concept and creation of new projects in conjunction with the project manager and the service department. The strategy for customer relationship and project development.
To review and control, for the finalization of the project in line with the customer’s requirements.

Loyalty program

Concept supervision and strategy for the „driver circle programe”, this being the customer loyalty program for the BMW 7-series project.

Quality management

Quality control management for the customer/agency relationship.

Competition / Research

Continuous evaluation of the market competition and the necessary monitoring of this activity.

Scope

  • Branding
  • E-Commerce
  • E-Mail-Marketing
  • User Experience
  • Project Management
  • Customer Service
  • Research

UX

“Tracking. Research and User Experience!”

Leadership of the Web Tracking area

Structural analysis of the interests and actions in the use of Web traffic tools and established direct-marketing concepts.

Further development of the product module and testing of the new software in the CRM area to expand and reinforce the business itself.

Monitoring of ongoing activities in accordance with qualitative and quantitative targets.

Racing

“Consultancy  and Launch”

Further project

Strategic consulting and analysis for the BMW-Williams Team Club area during the launch of the BMW Williams F1 website.