Digital Marketing Manager
Building client relationships and setting up a team to maximize the productivity, quality and consistency of technical specifications. Working on a strategic and operational level – always with a holistic approach.
Starting with concept, prototype and launches of responsive websites, but also covering the field of Search Engine Optimized Content plus Search Engine AdWords, Tracking and Media Strategy.
User Analyst / UX Design
I landed my first job in an agency as User Analyst for the client BMW. Evaluating simple logfiles and increasing the customer dwell time, building focussed clubs and forums…but there are so many more possibilities today. UX Design is a big topic and the correct concept for the User safes money and provides customer satisfaction and loyalty. Being still interested in this topic I started using Sketch for UX / UI Design.
MBA / Diplom-Oec.
Master of Business Administration with a focus on Marketing, Leadership and Media
Winner of the Alfred-Geradi-Gedächtnispreis from the German Direct-Marketing Organization (DDV).
Looking forward to the next challenge and help clients to implement specific business projects
Agency and Consultancy
Gaining experiences in Agencies, e.g. KNM, I-D Media, Deepblue, Publicis Pixelpark, SHIBUYA
As AdWords-Expert and Google Partner I know the tools and ads for the right campaign to target the best customers.
Encourage customers to discover your brand, consider your offerings, and take action. Increase your goals and your online sales.
Working with a holistic approach to integrate the ideal aspects of modern technology to the Strategy.
Setting up small Site with a Content-Management-System to gain more flexibility (e.g.WordPress).
Build client relationships to develop future business opportunities and sustain client engagement.
Search Engine Marketing
SEM, SEO, SEA – they’re all part of a successful performance.
Working as a Consultant and Manager to lead projects from concept to finished product.
Landingpages, Analytics and A/B Testing are important to target customer and win their loyalty.